Important Fundraising Facts


  • Mobile-friendly donation pages have 38% more submissions because they can be accessed from anywhere.
  • Donors that setup recurring gifts donate 2X more annually compared to one-time donations.
  • Branded campaign donation pages collect 34% more funds.
  • 58% of people that abandon donation pages do so because of security concerns.
  • Supporters who volunteer are 2X more likely to donate than non-volunteers.
  • 96% of donors use their mobile phone as their primary device.
  • 51% of web searches happen on a mobile device.
  • Event attendees give 35% more funds when donors are recognized on a fundraising thermometer.
  • 98% of text messages are within 90 seconds.
  • 20% of emails are read with an average response time of 90 minutes.
  • The average volunteer collects $612 in donations from friends, family and colleagues.
  • Crowdfunding—raising smaller amounts of money from a larger number of people—with pitch videos raises 4X more donations than those without a video.
  • 31% of all online donations are made via crowdfunding and the most successful campaigns run 4-5 weeks.
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